5RJHS5RTRZ86 Full disclosure here: it has taken me a while to get used to our new tagline, Leadership on Point. Earlier this year we hired a strategic marketing firm (Rumbletree, of Portsmouth, New Hampshire) that provided us with our new logo (which we all like) and two tag lines to choose from. We couldn’t decide between the two, so we chose both: Lead by Example, and Leadership on Point. The first one immediately resonated for me; it is the principle upon which I built our firm’s foundation 25 years ago, and I believe it is what has always set us apart from our competitors. We say what we do, and we do what we say. But this Leadership on Point concept wasn’t completely obvious until I started trying it out this summer on radio interviews (particularly on Teri Sica’s show) and in conference and trade show speeches. As audiences enthusiastically responded to the message, I realized Leadership on Point was the message we’ve been delivering all along. It is just shorthand for “saying what we do and doing what we say”. We get to the point quickly. We stay focused. We pride ourselves on being fair, honest, and direct in our interactions with our clients. We set realistic, clear expectations. And we show respect for our clients’ limited time. Bottom line? Our objective is to ignite a spark that motivates our clients to be catalysts for change. Our goal is to build healthier workplaces, families, communities, and schools. We do indeed Lead by Example. And it is all, very much, Leadership on Point.
Written by RLA Associate Richard Levin.