Leadership on Point

Where Is Your Business Going?

November 17, 2011 Dr. Johnny Magwood - Guest Author

Business Improvement Process + Organizational Direction + Knowledge Management

Mission and vision provide employees with a picture of where their organization is headed and is part of a bigger  value system.  This value system provides direction for how the organization will respond to the overall business landscape and how the business will position itself among its competitors.  The discerning leader uses environmental and competitive analyses to create an exciting and ideal vision of the future or to redefine a new direction for the organization (Nanus, 1992).  Creating a picture of the future, persuading the board of directors and motivating employees are key elements to executing a rigorous strategic plan with multiple tactical elements.  Such a vision gives followers something bigger than themselves to believe in and a clear, values-based direction to follow.


In today’s business arenas, vocal and silent leaders and employees want to thrive at work and excel at their specific task or function.  When operating in flourishing workplace, all workers can relate to their personal well-being and the betterment of their colleagues and co-workers. Leaders are required to create a work environment where employees can prosper and possess a shared sense of vitality and commitment that directly communicates forward progress in their personal growth – plus the growth of the company.


This concept is also significant for self-adaptation at work.  If employees are aware of their own energy and ability to learn, they can change the way they refer to their self-assessment.  Personal and self-value relative to internal feelings support the mechanism of change.  Both the characteristics of the individuals and of the context shape the individual experiences with other employees, which foster and shape desired business behaviors. Applying appropriate organization-specific psychological methods build on existing employees’ skills and talents – those who thrive at work also enhance and shape the organization’s success with external stakeholders.  Organizational development is further embellished when based on solid and reliable environmental data.  Possessing current and cutting-edge business information allows executives to set or change strategic direction, while developing or divesting specific lagging business segments – to drive productivity, employee engagement, and value creation.



Written by Dr. Johnny D. Magwood, vice president customer experience & chief customer officer, Northeast Utilities Service Company.