Leadership on Point

The World of Recruiting Is Changing… Are You?

April 19, 2012 Meghan Vincent

When most people think of social networking, they think of sites like Facebook and Twitter – and how those sites help them to connect with friends, family and perfect strangers alike.  Often left out of the conversation is LinkedIn, a social site that is most often thought of as an online rolodex and an electronic resume combined into one.  What most professionals don’t realize, however, is that LinkedIn is the fastest growing public provider of recruiting services in the corporate sector.

The site’s greatest benefit – to both organizations and potential job candidates – is that it allows for recruiters to search through an entire database of active AND passive job candidates.  This means that companies are no longer limited to sifting through the applications of those who found the job post enticing.  Instead, they can search the profile of every LinkedIn user (about 150 million) for the keywords and specific qualifications that they feel to be most important.

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So You Started A Blog … Now What?

July 18, 2011 Meghan Vincent

Storytelling is the key to social media and blogging success

I recently sat down with a client whose company had launched a social media campaign and, after just a few minutes into our conversation, two things became abundantly clear: he jumped on the social bandwagon because he believed that he had to and, secondly, he had no idea why he should have a social presence to begin with.

I am by no means singling him out, either.  This seems to be a trend among many of the business owners and CEOs that I have recently met with to discuss the importance of social media.  Each and every one of them knew that establishing a strong social presence was important, so they did what they thought they should do: set up Twitter account, made a Facebook page and (some) even created a blog.

Now what?

In my opinion, this is where the fun part begins.  Remember what it is that made you passionate about what you do – every vision has a story behind it and every company has a compelling journey that brought it to where it is today.  It is this storytelling that attracts people to your site (or to become a follower).  Sure, traditional advertising has its place but nothing can connect potential customers to your brand like a simple story that resonates with their particular need(s).

You (and your company) have always had a story – social media just gives you another vehicle for sharing it.  And therein lies the “why”.


Written by RLA Associate Meghan Vincent. For more information on social media, Meghan can be contacted at: mvincent@richardlevinassociates.com

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Measurable Benefits of Social Media/Web 2.0 … They Do Exist!

February 2, 2011 Meghan Vincent

Executive Coaching, Richard Levin & Associates, Social Media, Web 2.0,

By now you have all heard of the importance of incorporating a social media strategy in to your organization’s overall strategy. LinkedIn, Facebook, Twitter, blogs, RSS Feeds, YouTube, podcasts, etc … we all know we need them but do we really know why?

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