Leadership on Point

True Leadership: Do As I Say AND As I Do

October 13, 2010 Richard Levin

5RJHS5RTRZ86 Full disclosure here: it has taken me a while to get used to our new tagline, Leadership on Point. Earlier this year we hired a strategic marketing firm (Rumbletree, of Portsmouth, New Hampshire) that provided us with our new logo (which we all like) and two tag lines to choose from. We couldn’t decide between the two, so we chose both: Lead by Example, and Leadership on Point. The first one immediately resonated for me; it is the principle upon which I built our firm’s foundation 25 years ago, and I believe it is what has always set us apart from our competitors. We say what we do, and we do what we say. But this Leadership on Point concept wasn’t completely obvious until I started trying it out this summer on radio interviews (particularly on Teri Sica’s show) and in conference and trade show speeches. As audiences enthusiastically responded to the message, I realized Leadership on Point was the message we’ve been delivering all along. It is just shorthand for “saying what we do and doing what we say”. We get to the point quickly. We stay focused. We pride ourselves on being fair, honest, and direct in our interactions with our clients. We set realistic, clear expectations. And we show respect for our clients’ limited time. Bottom line? Our objective is to ignite a spark that motivates our clients to be catalysts for change. Our goal is to build healthier workplaces, families, communities, and schools. We do indeed Lead by Example. And it is all, very much, Leadership on Point.

Written by RLA Associate Richard Levin.

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The Power of Story

October 1, 2010 Bob Glover

This is my mantra…

In the telling of stories we validate our experience and create the context that leads to better understanding.

Most of us don’t realize the power of our stories.

We organize our lives through stories.  They are the “Roots” story of your family that gives your life some sort of historical context and identity.  They are the intimate, personal stories you tell yourself when you look in the mirror every morning.  It is the story you represent in your interactions with business partners and loved ones.  This is big stuff!

When you close an important deal did you ever stop to ask yourself what did that investor, what did the customer, what did my child just “buy.”  You were good… you were clear on the features and benefits… you had all the statistics… the numbers were great… the plan was tight.  But what did they really buy?

I would suggest that all of those details are important, but your investor, your child, that customer didn’t buy the detail.  They bought the story behind those details and that includes you as the storyteller.

So, Who are we as storytellers?  How do we choose the stories we tell?  Where do we tell our stories?  How well do we tell those stories?

Can you feel yourself sliding down the slippery slope of executive presence, personal brand, effective communications?  I hope so.  Where do you want to go next?

Disclaimer:  Like a carpenter with a hammer who sees everything as a nail.  I am a storyteller…

Written by RLA Associate Bob Glover. You can contact Bob at: bob@buzzardsbay.tv
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