Leadership on Point

It’s Not Just The Money: The Motivating Power of Words

July 26, 2011 Anne Etra - Guest Author

Thank you + employee retention + employee satisfaction

I recently ghostwrote an e-book for an entrepreneur with a lucrative fitness club member retention system.    His own 14,000-square-foot fitness facility boasts a whopping 84% customer retention rate.  “Success through Involvement” is a key philosophy of his system, resulting in stellar staff effectiveness and happy members achieving their fitness goals.

It might surprise you that employee retention research consistently rates ‘Recognition’ the #1 motivator for staying with a company.  (‘Opportunities for Further Learning and Advancement’ is #2, with ‘Salary’ a lagging #3.)

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