Leadership on Point

Words Matter.

September 30, 2016 Sara E. Miller

In this world that we live in, populated by digital media, has the written word become both more AND less important? We have become more sensitive to language than ever before.

 

Of all that was said in the 90 minutes of the first presidential debate, I was struck most by Secretary Hillary Clinton’s “words matter.”

“YES!” I thought to myself: “That’s what I’ve been trying to say!”

In this world that we live in, populated by digital media, I feel that the written word has become both more and less important. In some ways, it matters less if you type “exectuive coahcing richard levin,” because Google’s algorithms have become more adept at knowing what it thinks you really meant:

And yet, the written word has become more crucial than ever. At a time when I (and my peers) get the majority of our news from the internet, rather than the television, the ways in which stories are presented matter all the more—for an example, see the ways in which “winning the debate” was defined differently by different populations (pundits vs. candidates’ supporters, for example), setting both as winners and losers.

It is the reason people are decrying a lack of civil discourse – or decency, or whatever words you choose to call it – we have become more sensitive to language than ever before, while believing it is less important.  It’s the difference in a workplace of saying “Thank you” before asking someone to complete another task. It’s the way in which we demonstrate that we know the value of those who are close to us – or don’t. It’s also the way in which the value (and values!) of a company or organization are exhibited to its stakeholders and the world. In short, without the carefully-chosen written word, we would fail at communicating our values.

In the Jewish tradition, this is the time of year for consideration of the ways in which we have hurt others, whether intentionally or not. It is a time for reflection, reckoning, and reconciliation. Whether words were intended for harm or a careless typo, one is still held accountable.

I believe strongly that #WordsMatter. I believe that words are the building-blocks to networked communities and civil societies creating a #SharedPurpose. And even though some say that “actions speak louder,” I believe that words are the first steps on that path.

Sara E. Miller is the Director of Strategic Partnerships for Richard Levin & Associates.

 

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The World of Recruiting Is Changing… Are You?

April 19, 2012 Meghan Vincent

When most people think of social networking, they think of sites like Facebook and Twitter – and how those sites help them to connect with friends, family and perfect strangers alike.  Often left out of the conversation is LinkedIn, a social site that is most often thought of as an online rolodex and an electronic resume combined into one.  What most professionals don’t realize, however, is that LinkedIn is the fastest growing public provider of recruiting services in the corporate sector.

The site’s greatest benefit – to both organizations and potential job candidates – is that it allows for recruiters to search through an entire database of active AND passive job candidates.  This means that companies are no longer limited to sifting through the applications of those who found the job post enticing.  Instead, they can search the profile of every LinkedIn user (about 150 million) for the keywords and specific qualifications that they feel to be most important.

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So You Started A Blog … Now What?

July 18, 2011 Meghan Vincent

Storytelling is the key to social media and blogging success

I recently sat down with a client whose company had launched a social media campaign and, after just a few minutes into our conversation, two things became abundantly clear: he jumped on the social bandwagon because he believed that he had to and, secondly, he had no idea why he should have a social presence to begin with.

I am by no means singling him out, either.  This seems to be a trend among many of the business owners and CEOs that I have recently met with to discuss the importance of social media.  Each and every one of them knew that establishing a strong social presence was important, so they did what they thought they should do: set up Twitter account, made a Facebook page and (some) even created a blog.

Now what?

In my opinion, this is where the fun part begins.  Remember what it is that made you passionate about what you do – every vision has a story behind it and every company has a compelling journey that brought it to where it is today.  It is this storytelling that attracts people to your site (or to become a follower).  Sure, traditional advertising has its place but nothing can connect potential customers to your brand like a simple story that resonates with their particular need(s).

You (and your company) have always had a story – social media just gives you another vehicle for sharing it.  And therein lies the “why”.


Written by RLA Associate Meghan Vincent. For more information on social media, Meghan can be contacted at: mvincent@richardlevinassociates.com

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Measurable Benefits of Social Media/Web 2.0 … They Do Exist!

February 2, 2011 Meghan Vincent

Executive Coaching, Richard Levin & Associates, Social Media, Web 2.0,

By now you have all heard of the importance of incorporating a social media strategy in to your organization’s overall strategy. LinkedIn, Facebook, Twitter, blogs, RSS Feeds, YouTube, podcasts, etc … we all know we need them but do we really know why?

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