Leadership on Point

Making Lasting Impressions

October 3, 2012 Jeff Golumbuk - Guest Author


Having spent the past 23 years in the advertising specialty industry,  I have seen numerous instances where promotional products have been used effectively for brand enhancement, and as a leadership tool as well.

Effective marketing and promotions grab people’s attention and get them to respond. Human nature encourages people to identify with a cause or a person, be attracted to participate, and belong to a certain group.  Promotional products have proven very effective in this regard.  This effectiveness is directly related to the age old cultural norms around the rule of reciprocity.  When you are given something, your likely response is to give something back.  Marketing professionals, as well as good leaders, are keenly aware of this concept and utilize it daily.


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True Leadership: Do As I Say AND As I Do

October 13, 2010 Richard Levin

5RJHS5RTRZ86 Full disclosure here: it has taken me a while to get used to our new tagline, Leadership on Point. Earlier this year we hired a strategic marketing firm (Rumbletree, of Portsmouth, New Hampshire) that provided us with our new logo (which we all like) and two tag lines to choose from. We couldn’t decide between the two, so we chose both: Lead by Example, and Leadership on Point. The first one immediately resonated for me; it is the principle upon which I built our firm’s foundation 25 years ago, and I believe it is what has always set us apart from our competitors. We say what we do, and we do what we say. But this Leadership on Point concept wasn’t completely obvious until I started trying it out this summer on radio interviews (particularly on Teri Sica’s show) and in conference and trade show speeches. As audiences enthusiastically responded to the message, I realized Leadership on Point was the message we’ve been delivering all along. It is just shorthand for “saying what we do and doing what we say”. We get to the point quickly. We stay focused. We pride ourselves on being fair, honest, and direct in our interactions with our clients. We set realistic, clear expectations. And we show respect for our clients’ limited time. Bottom line? Our objective is to ignite a spark that motivates our clients to be catalysts for change. Our goal is to build healthier workplaces, families, communities, and schools. We do indeed Lead by Example. And it is all, very much, Leadership on Point.

Written by RLA Associate Richard Levin.

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Brand New Look and Feel

September 7, 2010 Richard Levin

In baseball, they call it Opening Day.  On Broadway, it’s Opening Night.  Here in the Blogosphere, we’ll simply call it our Grand Re-Opening.  After 5 years with the same logo and annually-tweaked website – and after 25 years in business – we thought it was time for a bit of a re-packaging: more than a facelift, but less than a reinvention.  We’ve grown a lot in 25 years, most of it incremental.  But now it feels like we’re about to take a Richard Levin & Associates, Leadership On Point, executive coaching, coachesquantum leap.  We’re certainly not the only ones jumping on the digital bandwagon; it seems like everyone and everything is moving forward at the speed of light.  But we may be the first in the executive coaching and leadership world to embrace a variety of new opportunities that will likely change the way we all live and work.  In the weeks and blogs ahead, you’ll be reading posts here by a variety of distinguished authors who will tell you about our entry into the world of e-care (with our strategic healthcare partner, SAP, the world’s largest business software company), digital media (with our partners, Buzzards Bay Productions and ExStream Solutions), and social media (we are launching a new coaching & consulting division to help businesses make the most effective use of new media).  It is an exciting time for us here at RLA – and our new logo, new tag lines (Lead by Example, and Leadership on Point), new blog, refreshed website, and new services will make workplaces better places to work and make families, communities, and schools stronger.  Please join us!  We want to hear from you.



Written by Dr. Richard Levin, President of Richard Levin & Associates. He can be reached at rlevin@richardlevinassociates.com.

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