The concept of best practices has been a mainstay in industry for a long time. Typically it has been a siren’s call for leaders to flock to the feet of a renowned exemplar in search of practices they could duplicate and methods they could replicate. For the company on the pedestal it was no doubt an ego thrill. After all, in the words of Charles Colton, “Imitation is the sincerest form of flattery.”
There have been many lessons learned from best practices studies that resulted in improvement. Some organizations learned what not to do; some learned their own ways were better. And, some shamelessly copied without logic. For example, a pianist at a baby grand like the ones in the early Nordstrom stores begin appearing in places a piano seemed out of place. Customer service did not improve, it just sounded prettier! These mimics embraced the service symbol and missed the point!
There is a dark side to searching for facsimiles. They bypass the creativity of all employees, especially the insights of those that interface with customers. Why not innovate instead of imitating? If employees are given clear direction and free reign, they can be as inventive as Apple and as entrepreneurial as Virgin Air. If they experience their ideas are valued…even those that do not always work…they will remain on the hunt for novel ways to serve. Set your employees free and enjoy their gifts!
Chip R. Bell is a customer loyalty consultant and the author of several best-selling books. He can be reached at www.chipbell.com.