Leadership on Point

Making Lasting Impressions

October 3, 2012 Jeff Golumbuk - Guest Author

Richard Levin & Associates Leadership On Point

 

Having spent the past 23 years in the advertising specialty industry,  I have seen numerous instances where promotional products have been used effectively for brand enhancement, and as a leadership tool as well.

Effective marketing and promotions grab people’s attention and get them to respond. Human nature encourages people to identify with a cause or a person, be attracted to participate, and belong to a certain group.  Promotional products have proven very effective in this regard.  This effectiveness is directly related to the age old cultural norms around the rule of reciprocity.  When you are given something, your likely response is to give something back.  Marketing professionals, as well as good leaders, are keenly aware of this concept and utilize it daily.

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