Leadership on Point

It’s Not Just The Money: The Motivating Power of Words

July 26, 2011 Anne Etra - Guest Author

Thank you + employee retention + employee satisfaction

I recently ghostwrote an e-book for an entrepreneur with a lucrative fitness club member retention system.    His own 14,000-square-foot fitness facility boasts a whopping 84% customer retention rate.  “Success through Involvement” is a key philosophy of his system, resulting in stellar staff effectiveness and happy members achieving their fitness goals.

It might surprise you that employee retention research consistently rates ‘Recognition’ the #1 motivator for staying with a company.  (‘Opportunities for Further Learning and Advancement’ is #2, with ‘Salary’ a lagging #3.)

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So You Started A Blog … Now What?

July 18, 2011 Meghan Vincent

Storytelling is the key to social media and blogging success

I recently sat down with a client whose company had launched a social media campaign and, after just a few minutes into our conversation, two things became abundantly clear: he jumped on the social bandwagon because he believed that he had to and, secondly, he had no idea why he should have a social presence to begin with.

I am by no means singling him out, either.  This seems to be a trend among many of the business owners and CEOs that I have recently met with to discuss the importance of social media.  Each and every one of them knew that establishing a strong social presence was important, so they did what they thought they should do: set up Twitter account, made a Facebook page and (some) even created a blog.

Now what?

In my opinion, this is where the fun part begins.  Remember what it is that made you passionate about what you do – every vision has a story behind it and every company has a compelling journey that brought it to where it is today.  It is this storytelling that attracts people to your site (or to become a follower).  Sure, traditional advertising has its place but nothing can connect potential customers to your brand like a simple story that resonates with their particular need(s).

You (and your company) have always had a story – social media just gives you another vehicle for sharing it.  And therein lies the “why”.


Written by RLA Associate Meghan Vincent. For more information on social media, Meghan can be contacted at: mvincent@richardlevinassociates.com

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Immediate Opportunities To Improve Your Business

July 12, 2011 Jim Desrosiers

As a business consultant in many different industries, I noticed a pattern that has resulted in companies struggling to survive or do well in today’s economic environment.  Here’s GROWTHco’s Top 5 List of Immediate Improvement Opportunities.

These don’t include operational, infrastructure, or technological improvements that may take longer to implement.  These are people and process improvements that have made immediate impacts on the bottom line of our clients.  Ask your team if any of the following pertain to your company:

1)  Commitment to a predetermined vision: Although major business schools are telling business leaders to ‘throw away your business plan’, the #1 concern I have with businesses today is their lack of commitment to a specific outcome.  Know exactly what products and services you provide.  Know who needs your offerings AND has the ability to pay for them.  Identify the best strategy to penetrate your unique market. Don’t let every outside opportunity and potential partnership take away from your vision.  Sure, there is a time and place to identify and explore new opportunities, but not at the expense of your current strategy.  Some companies are now adopting a R&D (Research & Development) person or team whose primary role is to explore new opportunities and keep key personnel laser focused on the existing path to success.

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